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Bose Originally Had Difficulty in Convincing Consumers That They Manufactured

Question 75

Multiple Choice

Bose originally had difficulty in convincing consumers that they manufactured a high quality sound system because consumers thought only large speakers could product high quality sound.Bose had to change consumers'


A) stereotypes.
B) assimilated associations.
C) correlated attributes.
D) infernal inferences.
E) salient attributes.

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