Multiple Choice
Originally the brand name Mountain Dew referred to illegally produced alcohol (moonshine) and their ads depicted "Willie the Hillbilly" exclaiming "Yahoo,Mountain Dew." Now Mountain Dew's ad feature actors participating in extreme sports.This is an example of repositioning a brand by changing consumers'
A) schema for the brand.
B) graded structures.
C) product prototypes.
D) objective comprehension.
E) implicit memory.
Correct Answer:
Verified
Correct Answer:
Verified
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