When the Goal Is to Appeal to a Broad Segment

Multiple Choice

When the goal is to appeal to a broad segment of consumers,one strategy is for a company entering a product category to

A) position the brand separately from the other brands.
B) position the brand close to the category prototype.
C) increase the number of associations with the product category.
D) change the brand name.
E) create an entirely new set of associations for the brand.