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If Marketers of Furniture Categorize Their Brand as a Recliner,but

Question 73

Multiple Choice

If marketers of furniture categorize their brand as a recliner,but Austin wants a sofa,he may not think of this brand to suit his needs because


A) it is categorized in such a way that it will be not part of his consideration and choice.
B) it is categorized in such a way that the scheme is too elaborate.
C) it is categorized in such a way that he would not be satisfying to Buddy.
D) the categorization makes it difficult for Buddy to comprehend.
E) Buddy has not developed a category for this brand.

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