A Few Years Ago,Volvo Tried to Prove the Safety of Its

Multiple Choice

A few years ago,Volvo tried to prove the safety of its cars by driving large vehicles over a (albeit steel-reinforced) Volvo and explaining that the car could withstand a large force.This is an example of a company using ____ to change attitudes.

A) peripheral processing
B) schemas
C) associations
D) counterarguments
E) strong arguments