Multiple Choice
A commercial for a cleaning product showed a refrigerator with old food stains and a guest of the owner about to open the refrigerator.This commercial might elicit customers to buy the product that will help clean their refrigerator.The message is using ____ to influence customer attitudes.
A) strategic positioning of the product
B) correct product placement
C) fear appeals
D) cognitive planning
E) urgent appeals
Correct Answer:
Verified
Correct Answer:
Verified
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