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Word-Of-Mouth Communication Is Powerful Because We Tend to Have Confidence

Question 45

Multiple Choice

Word-of-mouth communication is powerful because we tend to have confidence that the opinions of friends or relatives are more reflective of the majority than they may be.This is an example of


A) size distortion.
B) the extrapolation bias.
C) the infrequency bias.
D) sample error.
E) the law of small numbers.

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