Question 1

The hierarchy of effects for pure affective choice would be

Accepted Answer

A)  thinking, feeling, behavior. 
B)  feeling, thinking, behavior. 
C)  thinking, behavior, feeling. 
D)  behavior, feeling, thinking. 
E)  feeling, behavior, thinking.

Question 2

Naoki feels strongly that between $10 and $20 is a suitable price for a meal at a buffet restaurant.This is what is best known as his

Accepted Answer

A)  range of acceptability. 
B)  expectation pricing. 
C)  known price range. 
D)  zone of acceptance. 
E)  appropriate acceptability range.

Question 3

Buyers would be suspicious of a Rolex watch priced at $19.99

Accepted Answer

A) True 
 B)False

Question 4

What is the hierarchy of effects?

Accepted Answer

The answer of What is the hierarchy of effects?...

Question 5

Word-of-mouth communication is powerful because we tend to have confidence that the opinions of friends or relatives are more reflective of the majority than they may be.This is an example of

Accepted Answer

A)  size distortion. 
B)  the extrapolation bias. 
C)  the infrequency bias. 
D)  sample error. 
E)  the law of small numbers.

Question 6

Representativeness and availability are two major types of

Accepted Answer

A)  compensatory processes. 
B)  noncompensatory processes. 
C)  heuristics. 
D)  evaluations. 
E)  emotional processing.

Question 7

How does the concept of the hierarchy of effects change depending on our assumptions about the choice process?

Accepted Answer

The answer of How does the concept of the hierarchy...

Question 8

What role do consumer price perceptions play in the use of price-related tactics?

Accepted Answer

The answer of What role do consumer price perceptions play...

Question 9

When MAO is low,individuals are motivated to be

Accepted Answer

A)  affectively involved. 
B)  cognitively involved. 
C)  cognitive simplifiers. 
D)  makers of whole evaluations. 
E)  evaluators of products by single attributes.

Question 10

An out-of-stock condition could force a consumer to break a habit because

Accepted Answer

A)  she will have a negative impression of the brand. 
B)  she will forget about the brand. 
C)  there will be fewer brand associations to process, thus breaking the consumer's purchasing habit. 
D)  without a strong preference, the consumer is more likely to buy another brand than go to another store. 
E)  of a lack of affective processing.

Question 11

What are the ways in which marketers can appeal to habitual purchasers of other brands?

Accepted Answer

The answer of What are the ways in which marketers...

Question 12

Sophie is very brand loyal to Duracell batteries.She needs new batteries for her digital camera and she is leaving for a vacation the next day.When she goes to a local discount store to purchase batteries,the Duracell batteries she needs are out of stock.Sophie will probably

Accepted Answer

A)  buy Energizer batteries as they are probably just as good. 
B)  go to another store to buy Duracell batteries. 
C)  fill out a rain check form to get Duracell batteries in 2 weeks. 
D)  write a letter to the parent company of the store. 
E)  go to Duracell's website and file a complaint.

Question 13

Li purchases only Dove,Ivory,and Irish Spring soaps.She is what is best known as

Accepted Answer

A)  multibrand loyal. 
B)  a habitual buyer. 
C)  operant conditioned. 
D)  a repeated-brand purchaser. 
E)  a multicommitted buyer.

Question 14

Outline some choice tactics and the situations within which they would be used.

Accepted Answer

The answer of Outline some choice tactics and the situations...

Question 15

Judgments based on the availability heuristic are biased because they ignore

Accepted Answer

A)  representativeness. 
B)  hierarchies of effect. 
C)  judgments. 
D)  base-rate information. 
E)  availability.

Question 16

Brands are associated with global affective evaluations that can be recalled from memory when making a choice.This process has been called

Accepted Answer

A)  affect referral. 
B)  emotional transfer. 
C)  emotional retrieval. 
D)  global evaluative associations. 
E)  evaluative recall.

Question 17

Explain why low-elaboration consumer decision making is so common.

Accepted Answer

The answer of Explain why low-elaboration consumer decision making is...

Question 18

Most low-effort decisions are made

Accepted Answer

A)  with considerable effort. 
B)  with a high level of cognition but a low level of affect. 
C)  frequently and repeatedly over time. 
D)  to choose the best possible selection. 
E)  occasionally but with considerable expense.

Question 19

Consumers engage variety seeking for three reasons: boredom,satiation,and the availability of new products.

Accepted Answer