An Out-Of-Stock Condition Could Force a Consumer to Break a Habit

Multiple Choice

An out-of-stock condition could force a consumer to break a habit because

A) she will have a negative impression of the brand.
B) she will forget about the brand.
C) there will be fewer brand associations to process, thus breaking the consumer's purchasing habit.
D) without a strong preference, the consumer is more likely to buy another brand than go to another store.
E) of a lack of affective processing.