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    Consumer Behavior Study Set 2
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    Exam 9: Judgment and Decision Making Based on Low Effort
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    Li Purchases Only Dove,Ivory,and Irish Spring Soaps
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Li Purchases Only Dove,Ivory,and Irish Spring Soaps

Question 53

Question 53

Multiple Choice

Li purchases only Dove,Ivory,and Irish Spring soaps.She is what is best known as


A) multibrand loyal.
B) a habitual buyer.
C) operant conditioned.
D) a repeated-brand purchaser.
E) a multicommitted buyer.

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