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    Exam 11: Social Influences on Consumer Behavior
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    Even Though One May Be an Asian or Hispanic,one Need
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Even Though One May Be an Asian or Hispanic,one Need

Question 37

Question 37

Multiple Choice

Even though one may be an Asian or Hispanic,one need not necessarily regard these individuals as part of their reference group.This is an example of low


A) identification.
B) tie-strength.
C) formality.
D) density.
E) homogeneity.

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