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    Consumer Behavior Study Set 2
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    Exam 11: Social Influences on Consumer Behavior
  5. Question
    ____ Refers to Whether Information Is Positive or Negative
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____ Refers to Whether Information Is Positive or Negative

Question 38

Question 38

Multiple Choice

____ refers to whether information is positive or negative.


A) Combinence
B) Cross-elasticity
C) BOF
D) Valence
E) SAL

Correct Answer:

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