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A Variant of Verizon's IN Calling Program Gave Customers Discounts

Question 56

Multiple Choice

A variant of Verizon's IN calling program gave customers discounts when they identified the names and telephone numbers of up to 20 people whom they frequently called.This is an example of


A) targeting individuals with similar tastes.
B) customizing the appeal for each individual.
C) customizing the appeal for region of the country.
D) targeting networks of individuals.
E) targeting individuals with similar telephone usage habits.

Correct Answer:

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