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When the Personal Relevance of and Personal Responsibility for Evaluating

Question 11

Multiple Choice

When the personal relevance of and personal responsibility for evaluating a message is high,people are :


A) Motivated to evaluate the message consciously and actively.
B) Not motivated to evaluate the message consciously or actively.
C) Likely to disregard the message.
D) Unable to evaluate the message.

Correct Answer:

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