Critical Thinking Questions Case SF1-1 Your Supervisor, the Marketing Manager

Multiple Choice

Critical Thinking Questions Case SF1-1 Your supervisor, the marketing manager for an online sports equipment retailer, asks you to think of ways the company can use e-mail to improve sales and provide better customer support. After some brainstorming with coworkers, you decide to recommend two e-mail marketing campaigns using Publisher to create and send the e-mail messages. Which of the following Publisher e-mail templates is the best choice to let customers know about the availability of new athletic shoes endorsed by a famous basketball player? ____

A) Letter
B) Event/Activity
C) Newsletter
D) Product List