Critical Thinking Questions Case SF1-1 Your Supervisor, the Marketing Manager

Multiple Choice

Critical Thinking Questions Case SF1-1 Your supervisor, the marketing manager for an online sports equipment retailer, asks you to think of ways the company can use e-mail to improve sales and provide better customer support. After some brainstorming with coworkers, you decide to recommend two e-mail marketing campaigns using Publisher to create and send the e-mail messages. Which of the following Publisher e-mail templates is the best choice to let customers know about recent sports news stories of interest, company contact information, and a schedule of upcoming events sponsored by the company? ____

A) Newsletter
B) Event/Activity
C) Event/Speaker
D) Letter