Question 1

To display nonprinting characters while creating an e-mail letter publication, click the NonPrinting Characters button on the Standard toolbar.

Accepted Answer

A) True 
 B)False  False

Question 2

E-mail is short for "easy mail," a popular form of communication that uses computer networks to transmit messages.

Accepted Answer

A) True 
 B)False  False

Question 3

To display the Clip Art task pane, you can ____ the graphic within a logo.

Accepted Answer

A)   click
B)   double-click
C)   right-click
D)   drag B

Question 4

____________________ e-mail allows the sender to include formatted text and other visuals to improve the readability and aesthetics of the message.

Accepted Answer

The answer of ____________________ e-mail allows the sender to include...

Question 5

When you send an entire publication as a Publisher file e-mail attachment, the recipient must have ____ to view it.

Accepted Answer

A)   Microsoft Outlook
B)   Microsoft Publisher
C)   Yahoo! Web mail
D)   HTML-enabled e-mail program

Question 6

Match between columns
                        Premises: A sales-oriented e-mail publication template
Options to control word separation at the end of a line in the body text of an e-mail message
Maximum size for an e-mail message picture background
A file or document accompanying an e-mail message
Presents graphic options

Accepted Answer

The Answer of 20 kilobytes (KB) and Product list and is...

Question 7

An e-mail letter or message cannot contain hyperlinks.

Accepted Answer

A) True 
 B)False

Question 8

Color, gradient, pictures, texture, or a pattern can be added to an e-mail letter's ____.

Accepted Answer

A)   masthead
B)   footer
C)   text box
D)   background

Question 9

Critical Thinking Questions Case SF1-1 Your supervisor, the marketing manager for an online sports equipment retailer, asks you to think of ways the company can use e-mail to improve sales and provide better customer support. After some brainstorming with coworkers, you decide to recommend two e-mail marketing campaigns using Publisher to create and send the e-mail messages. Which of the following Publisher e-mail templates is the best choice to let customers know about the availability of new athletic shoes endorsed by a famous basketball player? ____

Accepted Answer

A)   Letter
B)   Event/Activity
C)   Newsletter
D)   Product List

Question 10

Which of the following types of e-mail templates would be used to create a more personalized document to correspond with one or more people, including specific information on a single topic? ____

Accepted Answer

A)   Newsletter
B)   Letter
C)   Event/Speaker
D)   Event/Activity

Question 11

Critical Thinking Questions Case SF1-1 Your supervisor, the marketing manager for an online sports equipment retailer, asks you to think of ways the company can use e-mail to improve sales and provide better customer support. After some brainstorming with coworkers, you decide to recommend two e-mail marketing campaigns using Publisher to create and send the e-mail messages. Which of the following Publisher e-mail templates is the best choice to let customers know about recent sports news stories of interest, company contact information, and a schedule of upcoming events sponsored by the company? ____

Accepted Answer

A)   Newsletter
B)   Event/Activity
C)  Event/Speaker
D)   Letter

Question 12

A background should not be detailed or busy because it displays behind the text and graphics in an e-mail letter.

Accepted Answer

A) True 
 B)False

Question 13

E-mail is short for ____________________.

Accepted Answer

The answer of E-mail is short for ____________________....

Question 14

E-mail messages are an efficient, but not very cost effective, method of staying in touch with friends, customers, coworkers, or other interested parties.

Accepted Answer

A) True 
 B)False

Question 15

When you add a background to an e-mail letter publication, the publication's master page also changes.

Accepted Answer

A) True 
 B)False

Question 16

One disadvantage of using e-mail to market products or services is the risk that some message recipients will filter out or delete the marketing messages before they are read.

Accepted Answer

A) True 
 B)False

Question 17

A ____ is a list of interested people with e-mail addresses who want to receive news and information e-mails from an organization.

Accepted Answer

A)   logo
B)   listserv
C)   discussion group
D)   help group

Question 18

You can customize a Publisher e-mail template just as you would any other Publisher template.

Accepted Answer

A) True 
 B)False

Question 19

The type of e-mail publication used in an e-mail marketing campaign depends on the publication's content and the needs of the recipients.

Accepted Answer

A) True 
 B)False

Question 20

Critical Thinking Questions Case SF1-2 Your supervisor, the marketing manager for an online sports equipment retailer, has directed you to host a brainstorming meeting of the marketing staff to develop a plan for an e-mail marketing campaign. The focus of the meeting is to determine the purpose, audience, and customized content of the e-mail marketing messages. Which of the following items should be covered during the meeting to ensure that the e-mail message's design is the best fit with its purpose and audience? ____

Accepted Answer

A)   Start Publisher and select an e-mail template
B)   Edit the template to replace text and graphics
C)   Select appropriate color scheme, font scheme, and graphics
D)   None of the above

Exam 7: E-Mail Feature - Creating an E-Mail Letter Using Publisher

To display nonprinting characters while creating an e-mail letter publication, click the NonPrinting Characters button on the Standard toolbar.

E-mail is short for "easy mail," a popular form of communication that uses computer networks to transmit messages.

To display the Clip Art task pane, you can ____ the graphic within a logo.

____________________ e-mail allows the sender to include formatted text and other visuals to improve the readability and aesthetics of the message.

When you send an entire publication as a Publisher file e-mail attachment, the recipient must have ____ to view it.

Identify the letter of the choice that best matches the phrase or definition.

An e-mail letter or message cannot contain hyperlinks.

Color, gradient, pictures, texture, or a pattern can be added to an e-mail letter's ____.

Which of the following types of e-mail templates would be used to create a more personalized document to correspond with one or more people, including specific information on a single topic? ____

A background should not be detailed or busy because it displays behind the text and graphics in an e-mail letter.

E-mail is short for ____________________.

E-mail messages are an efficient, but not very cost effective, method of staying in touch with friends, customers, coworkers, or other interested parties.

When you add a background to an e-mail letter publication, the publication's master page also changes.

One disadvantage of using e-mail to market products or services is the risk that some message recipients will filter out or delete the marketing messages before they are read.

A ____ is a list of interested people with e-mail addresses who want to receive news and information e-mails from an organization.

You can customize a Publisher e-mail template just as you would any other Publisher template.

The type of e-mail publication used in an e-mail marketing campaign depends on the publication's content and the needs of the recipients.