A Marketing Strategy Consists of Selecting a Segment of the Market

Multiple Choice

A marketing strategy consists of selecting a segment of the market as the company's target market and designing the proper:

A) products for that target market
B) "mix" of product/service, price, promotion, and distribution for that market
C) promotion for that target market
D) incentives to allow a large percentage of the target market to purchase goods and services from the company
E) properly defining the marketing "mission statement"