In Their Book, Counterintuitive Marketing, Clancy and Kreig Argue That

Multiple Choice

In their book, Counterintuitive Marketing, Clancy and Kreig argue that many failures may be attributed to managers making:

A) intuitive decisions without the use of research to make better decisions
B) bad decisions but with good information
C) decisions based only on competitive information
D) good decisions but making them too late to be competitive
E) decisions that do not allow for the counter-actions of competitors