In Order to Develop the "Right Strategy" to Succeed in Business

Multiple Choice

In order to develop the "right strategy" to succeed in business, managers must make the right decisions; and in order to make the right decisions, they must have objective, accurate, and timely:

A) reports about the competition
B) reports about customers wants and needs
C) the number and sizes of market segments
D) information
E) marketing mix elasticity coefficients