Which of the Following Is the Best Statement Reflecting the Purpose

Multiple Choice

Which of the following is the best statement reflecting the purpose of marketing research?

A) to provide consumers with information they need to evaluate products and services at a profit
B) to provide information that improves profitability
C) to link the environments to the firm
D) to link target markets to specific decision makers at all levels within firms
E) to link the consumer to the marketer by providing information that can be used in making marketing decisions