Multiple Choice
Professors at Texas A&M University conducted research to determine the best way to measure customer satisfaction with services. Their method was published in the Journal of Marketing and may be used by any firm wishing to measure their own customer's satisfaction. This would be an example of:
A) basic research
B) customer services research
C) research applied to a specific problems
D) research aimed at identifying market opportunities
Correct Answer:
Verified
Correct Answer:
Verified
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