Multiple Choice
Which of the following marketing information subsystems gathers information about events and happenings "outside" the firm?
A) marketing intelligence
B) internal reports system
C) consumer information support system
D) external environment reporting system
E) Decision Support System
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Marketing is a part of,or a subcategory
Q25: The information system that gathers information generated
Q38: When marketing research is used to improve
Q53: Everyday, information about pertinent developments in the
Q55: Several product failures were presented in your
Q57: Which of the following professional organizations serves
Q58: Marketing research is not needed if there
Q60: Marketing has been defined as a function
Q61: Professors at Texas A&M University conducted research
Q62: A use of marketing research is to