The Value in Characterizing Research Projects in Terms of Successive

Multiple Choice

The value in characterizing research projects in terms of successive steps is best reflected in which statement?

A) The steps give researchers a step-by-step approach to conducting ALL research projects
B) The steps give researchers and nonresearchers an overview of the research process which serves as a "road map" for planning
C) The steps identify the process to be taken in research projects in a lock-step process
D) Regardless of the project's complexity or simplicity, researchers can just follow the steps in the step-by-step process
E) Marketing research cannot be thought of as a step-by-step process; rather, it is more holistic in nature