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Consider the Following Problems

Question 60

Multiple Choice

Consider the following problems. "The wrong sample elements are interviewed, subjects refuse to participate, subjects are not at home when the interviewer calls, subjects who are interviewed intentionally give out the wrong information, and interviewers cheat." These are all examples of:


A) field worker errors
B) sampling errors
C) nonsampling errors
D) errors committed by non-certified marketing researchers
E) subject errors

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