Amy Kuhnert Is the CEO for Murphy Manufacturing

Multiple Choice

Amy Kuhnert is the CEO for Murphy Manufacturing. She and her board of directors have decided to hire a marketing research firm to help them explore emerging market opportunities in Asia. Amy schedules a 30-minute appointment with Josh Husband of Monroe Research Associates in between 30-minute appointments with three other company representatives offering to provide Murphy Manufacturing with a. machine leasing contracts, b. computer software services, and c. photocopying services. This example illustrates:

A) why marketing researchers must use promotional materials to get the attention of prospective customers
B) why CEOs are paid high salaries
C) why problem definition is sometimes difficult; managers fail to change their normal behavior
D) why problem definition is so easy; managers maintain their normal behavior
E) why a situation analysis may be needed