The Construct "Intention to Buy" Is Actually Measured by a Researcher

Multiple Choice

The construct "intention to buy" is actually measured by a researcher using a 1 to 7 scale measuring different levels of likelihood to purchase product X. The way the construct is measured is referred to as an:

A) operational definition
B) multi-category closed ended question
C) open-ended question
D) CATI question
E) CAPI question