What Are the Three Functions Served by the Marketing Research

Multiple Choice

What are the three functions served by the marketing research proposal?

A) defines the problem, specifies the role of the manager, and asks for budget
B) specifies the problem, the method used to solve the problem, and provides the limitations of the proposed method
C) defines the problem, specifies research objectives, and details the method proposed to accomplish the research objectives
D) defines the research objectives, the budget, and the required personnel
E) defines the hypotheses, advance decisions, and the action standards