Which of the Following Statements About VALS Is True

Multiple Choice

Which of the following statements about VALS is true?

A) VALS is now a system that represents different consumer groups based upon enduring personality traits.
B) Consumers are placed into one of 65 VALS segments based on their level of income according to IRS reports.
C) VALS now stands for Values, Analysis, Lifestyles & Segmentation
D) Though it would be useful, there is no way of linking client firms' product/service usage to specific VALS groups.
E) Though it would be useful, knowledge of which VALS group(s) are linked to a firm's target market cannot be attained.