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    Marketing Research Study Set 1
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    Exam 7: Standardized Information Sources
  5. Question
    One Method That Marketing Tracking Data Are Collected at the Household
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One Method That Marketing Tracking Data Are Collected at the Household

Question 4

Question 4

True/False

One method that marketing tracking data are collected at the household level is by providing panel members with wands or scanners that they use to scan the UPC codes on the products they purchase.

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