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    Marketing Research Study Set 1
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    Exam 7: Standardized Information Sources
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    Which of the Following Was Discussed in the Textbook as a Firm
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Which of the Following Was Discussed in the Textbook as a Firm

Question 1

Question 1

Multiple Choice

Which of the following was discussed in the textbook as a firm that tracks consumer attitudes?


A) ConTrak.com
B) Consumer Attitudes America
C) the Harris Poll
D) the Nielsen TV Index
E) Arbitron

Correct Answer:

verifed

Verified

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