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    Exam 8: Observation, Focus Groups, and Other Qualitative Methods
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    When a "Secret Shopper" Is Used to Report Salespersons' Level
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When a "Secret Shopper" Is Used to Report Salespersons' Level

Question 39

Question 39

Multiple Choice

When a "secret shopper" is used to report salespersons' level of customer assistance and courtesy, which type of observation is being used?


A) undisguised
B) disguised
C) physical traces
D) archives
E) mystery surrogate

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