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    Marketing Research Study Set 1
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    Exam 14: Data Collection in the Field, Nonresponse Error, and Questionnaire Screening
  5. Question
    Assuring Anonymity or Confidentiality Is Used as Control For
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Assuring Anonymity or Confidentiality Is Used as Control For

Question 78

Question 78

Multiple Choice

Assuring anonymity or confidentiality is used as control for:


A) fatigue
B) leading the respondent
C) misunderstandings
D) interviewer cheating
E) falsehoods

Correct Answer:

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