Multiple Choice
After the surveys have been completed:
A) data entry follows
B) there should be a preliminary screening of the questionnaires
C) they should be sent to the tabulation room
D) they should be shown to the client to verify that they were completed
E) all respondents should be recalled by a supervisor to ensure that they were actually interviewed
Correct Answer:

Verified
Correct Answer:
Verified
Q70: Which of the following has been labeled
Q71: The University of Michigan's Survey of Consumer
Q72: Anonymity occurs when the respondent is given
Q73: Nonresponse has been labeled the marketing research
Q74: Very subtle "cues" from the interviewer may
Q76: The "third-person technique" may be used to
Q77: Which of the following is not a
Q78: Assuring anonymity or confidentiality is used as
Q79: Which of the following was NOT reported
Q80: Interviewer misunderstanding would be considered:<br>A) intentional interviewer