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    Marketing Research Study Set 1
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    Exam 14: Data Collection in the Field, Nonresponse Error, and Questionnaire Screening
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    Very Subtle "Cues" from the Interviewer May Lead the Respondent
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Very Subtle "Cues" from the Interviewer May Lead the Respondent

Question 74

Question 74

True/False

Very subtle "cues" from the interviewer may lead the respondent to answer the questions correctly. These "cues" should be properly taught to the interviewers during training so that the results may be guaranteed (within limits).

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