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    Marketing Research Study Set 1
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    Exam 14: Data Collection in the Field, Nonresponse Error, and Questionnaire Screening
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    Anonymity Occurs When the Respondent Is Given Assurances That His
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Anonymity Occurs When the Respondent Is Given Assurances That His

Question 72

Question 72

True/False

Anonymity occurs when the respondent is given assurances that his or her answers will remain private; the researcher will not divulge the name of the respondent with the responses.

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