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  3. Study Set
    Essentials of Marketing
  4. Exam
    Exam 1: An Overview of Marketing
  5. Question
    _____ Is a Strategy That Focuses on Keeping and Improving
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_____ Is a Strategy That Focuses on Keeping and Improving

Question 99

Question 99

Multiple Choice

_____ is a strategy that focuses on keeping and improving relationships with current customers.


A) Commitment selling
B) Relationship marketing
C) Transactional marketing
D) Market engineering
E) Organization-customer synergy

Correct Answer:

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