Multiple Choice
Kraft Foods plans to tailor different ads for different neighborhoods in the same region.For example,viewers watching a cable show in a Hispanic neighborhood in Chicago would see different ads during the same commercial breaks as non-Hispanics living in a different neighborhood.Kraft's strategy best exemplifies _____ segmentation.
A) sociocultural
B) lifestyle
C) cluster benefit
D) geodemographic
E) systematic geographic
Correct Answer:
Verified
Correct Answer:
Verified
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