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    Essentials of Marketing
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    Exam 8: Segmenting and Targeting Markets
  5. Question
    To Be Useful,a Segmentation Scheme Must Produce Segments That Meet
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To Be Useful,a Segmentation Scheme Must Produce Segments That Meet

Question 201

Question 201

Essay

To be useful,a segmentation scheme must produce segments that meet four basic criteria.Name and briefly describe each of these four criteria.

Correct Answer:

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SUBSTANTIALITY.A selected segment must b...

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