Question 1

Fannie is interested in purchasing a YouTube homepage masthead for an ad campaign. She has hired you to help her choose the best ad type for the campaign. You tell her that there are three ad formats for the masthead on YouTube. Which one of the following is NOT one of the three masthead types?

Accepted Answer

A)   Standard
B)   Expandable
C)   Tandem
D)   Cooperative D

Question 2

John is working with a media coordinator to place ads on YouTube. What software service will the media coordinator use to create .XML format reports for John?

Accepted Answer

A)   DART for Publishers
B)   DoubleClick
C)   DART Sales Manager
D)   Microsoft Excel A

Question 3

You are a consultant to a printing company in your community. The owner of the company wants to create a video ad to use in the Google Content Network. What tool can you use to help the owner choose topics that relate to his audience for the video ad? Make the best choice.

Accepted Answer

A)   Google search
B)   Reservations tools
C)   YouTube search
D)   Placement tool D

Question 4

According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?

Accepted Answer

A)   Access to the largest inventory of professional and user-generated videos in the world
B)   Ability to engage with a massive community that is already interacting with the content
C)   Opportunity to participate on multiple platforms, allowing portability of content
D)   Online presence to sell items in an auction-style format using Google Checkout

Question 5

Which Display Ad Builder template is suitable for advertisers who want to specialize in rich media templates?

Accepted Answer

A)   Popular template
B)   Format-specific template
C)   Seasonal template
D)   Vertical template

Question 6

Ted wants to place an advertisement into an online game. Is this possible with the Google Content Network?

Accepted Answer

A)   Yes, Google AdWords can use in-stream video ads in online games.
B)   Yes, Google AdWords can include click to play ads through the Google Gadgets.
C)   No, video ads can only be inserted into videos.
D)   No, Google AdWords and YouTube do not address video games.

Question 7

Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to create a performance report for the overall campaign performance. What steps will Amy take to generate this performance report?

Accepted Answer

A)   Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll select the Campaign Performance option.
B)   Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
C)   Amy will click Reporting, then Reports, then Create New Report, and then she'll select the
D)   Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the

Question 8

You want to create a watch page companion ad for an expandable YouTube video ad. What is the size of

Accepted Answer

A)   500x500
B)   300x250
C)   950x500
D)   640x360

Question 9

Holly is using the Google Wonder Wheel to find ad group themes for her campaign. With each search of the Google Wonder Wheel, how many related topics will Google generate for Holly?

Accepted Answer

A)   Eight
B)   Ten
C)   Six
D)   It depends on what keyword Holly is searching for.

Question 10

Fred is a Google AdWords consultant for his client. He is explaining to his client that there are actually three ways to add managed placements to an ad group. Which one of the following is NOT one of the three methods Fred can use to add managed placements to an ad group?

Accepted Answer

A)   Manually adding
B)   Browsing the Web for placements with the Google AdWords toolbar
C)   Using the Placement tool
D)   Copying from the automatic placement table

Question 11

Bonnie has created a video that she would like to include in the Google Content Network as part of her online marketing. She has chosen the click-to-play with the cost-per-click pricing model. Which one of the following statements best describes when Bonnie will be charged for someone clicking on her advertisement?

Accepted Answer

A)   Every time Bonnie's video is played, paused, or stopped with the in-ad player she won't be charged for each click, just one click per user on the advertisement video.
B)   Every time Bonnie's video appears (the opening image)  she will be charged.
C)   Every time Bonnie's video is played she'll be charged for the click.
D)   Every click that leads a user to Bonnie's Website results in a charge to Bonnie's account.

Question 12

ad's performance over the past three weeks. She wants to examine a YouTube metric that will tell her how many times her promoted video ad has been played since it went live on YouTube. What metric will Jen want to create a report for?

Accepted Answer

A)   Clickthrough rate
B)   Conversions
C)   Play rate
D)   Clicks

Question 13

Which of the following reports shows how your keywords are performing across all campaigns or in the selected campaigns?

Accepted Answer

A)   Keyword report
B)   Campaign report
C)   Search query report
D)   Ad report

Question 14

If you are planning a reservation for the YouTube masthead, you'll need to create media that fits the space for the full-width of the YouTube homepage. What size should your media be for the full-width masthead?

Accepted Answer

A)   800x200 pixels
B)   750x125 pixels
C)   900x300 pixels
D)   960x250 pixels

Question 15

Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?

Accepted Answer

A)   Cost per 1,000 impression
B)   Cost per acquisition
C)   Cost per click
D)   Cost per conversion

Question 16

Lila has created a display campaign to help support her consulting business. The ad has been running for six months. Her goal of the campaign is to get people to sign up for her newsletter. If Lila has a desire to get more conversions at a lower cost, which Google AdWords tool should she use?

Accepted Answer

A)   My Change History tool
B)   Conversion optimizer
C)   Display ad builder
D)   Keyword tools

Question 17

You are creating an InVideo overlay ad unit based on YouTube's FLA template. As you create this ad, you must follow some very specific requirements for the overlay to be accepted by YouTube. Which one of the following statements is an accurate statement about the overlay advertisement?

Accepted Answer

A)   The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 30 frames per second.
B)   be set to 25 frames per second.
C)   The maximum file size is 120KB, the maximum animation is 30 seconds, and the frame rate must be set to 10 frames per second.
D)   The maximum file size is 10KB, the maximum animation is 3 seconds, and the frame rate must be set to 30 frames per second.

Question 18

Where can your ad NOT be shown with a Promoted Video if you do not live in the US?

Accepted Answer

A)   The Google Display Network
B)   Browse pages
C)   Homepage
D)   Search results pages

Question 19

You work as a consultant for uCertify Inc. You are managing Google AdWords campaign for the company. You launch a new display campaign. After two weeks of launching the campaign, you plan to exclude additional sites and change bids. According to AdWords display best practices, what should you do before making significant changes to your display campaign?

Accepted Answer

A)   Wait until your campaign has accrued one or more conversions and fifty or more clicks per site.
B)   Wait until your campaign has accrued fifty or more conversions and 1000 or more clicks pe r site.
C)   Wait until your campaign has accrued five or more conversions and 100 or more clicks per site.
D)   Wait until your campaign has accrued 100 or more conversions and 1000 or more clicks pe r site.

Question 20

Google wants to make certain that Google Content Network consultants understand where people are spending their time online. Google has identified four categories where people spend their time online. Which of the following statements ranks Internet usage for web users from smallest to largest percentage of time online according to Google?

Accepted Answer

A)   Content sites, communication sites, commerce sites, search sites
B)   Search sites, commerce sites, content sites, communication sites
C)   Communication sites, content sites, commerce sites, search sites
D)   Commerce sites, content sites, communication sites, search sitesC

Exam 1: Google AdWords: Display Advertising