Question 1

Holly is your client and she's selling watches through her online store. She asks if you can configure her ad to only show up for searches in a specific location. Can you configure this setting for Holly as part of Google AdWords?

Accepted Answer

A)  No, Google AdWords doesn't target language or locations. 
B)  Yes, Google AdWords allows customers to choose language and locations for AdWords without a premium price. 
C)  Yes, Google AdWords does allow customers to choose language and locations for a premium price. 
D)  No, Google AdWords doesn't allow customers to choose geographical locations for advertise ment.

Question 2

You are a Google AdWords consultant to your client. You are showing them how the Keyword Tool works and the four options for keywords this tool can utilize. Which one of the following is NOT a feature of the keyword tool?

Accepted Answer

A)  Find additional keywords based on your existing keywords. 
B)  Find negative keywords based on existing keywords. 
C)  Find negative keywords based on irrelevant placement sites. 
D)  Find additional keywords based on competitor's ads.

Question 3

Which of the following are the best practices for video content on YouTube?

Accepted Answer

A)  Keep your videos to atleast 10 minutes. 
B)  Create videos that teach and engage the YouTube community on your services. 
C)  Update your content on regular basis. 
D)  Create videos that feature original content.

Question 4

Tom is reviewing his YouTube ad performance through the Google AdWords reporting feature. He would like to review the number of users who clicked his ad and converted to a sale on his Website. What requirement must Tom have satisfied to see the conversion reporting feature for YouTube ads?

Accepted Answer

A)  He must have added the Google AdWords Conversion Tracking code to his Website page. 
B)  His YouTube ads must be placed through a YouTube reservations agent. 
C)  His ads must be prepaid. 
D)  He must have uploaded a promoted video on YouTube.

Question 5

When you create a new ad group in Google AdWords you have to name the ad group, create the ad, and then what other action?

Accepted Answer

A)  Define the budget. 
B)  Define the timeframe the ad should run within. 
C)  Define the keywords. 
D)  Define the campaign the ad group belongs to.

Question 6

Jerry is using the video targeting tool as seen in the image given below to target channels. His assistant, Annie, wants to know what the number 26,826 means in the image. What should Jerry tell Annie?

Accepted Answer

A)  It is the total number of times the video channel has already been viewed on YouTube. 
B)  It is the number of other advertisers that have sponsored an ad on this YouTube channel. 
C)  It is the average number of times per day the ad can be viewed on YouTube. 
D)  It is the average number of impressions Jerry's ad will receive based on the video and the

Question 7

Ben has created 60 videos for YouTube that he uses to promote his software training company. The videos are not promoted videos, but they are advertisements, informative sessions, and free computer lessons that he has published on YouTube. Ben would like to use YouTube Insight. How can he access this tool?

Accepted Answer

A)  Ben can use YouTube insight for all of his videos if he will make one video a promoted vide o. 
B)  Ben can use YouTube insight by click his account name in YouTube, then choosing Insight. 
C)  Ben cannot use YouTube insight because his videos are not promoted videos. 
D)  Ben can download YouTube insight from the YouTube homepage, choosing applications, and then the YouTube Insight application.

Question 8

Google wants to make certain that Google Content Network consultants understand where people are spending their time online. Google has identified four categories where people spend their time online. Which of the following statements ranks Internet usage for web users from smallest to largest percentage of time online according to Google?

Accepted Answer

A)  Search sites, commerce sites, content sites, communication sites 
B)  Commerce sites, content sites, communication sites, search sites 
C)  Communication sites, content sites, commerce sites, search sites 
D)  Content sites, communication sites, commerce sites, search sites

Question 9

Honey wants to create an advertisement for her business which sells sunglasses online. She would like for her ad to be displayed on YouTube and she wants to use the CPM advertisement method. How does the CPM bidding method work in YouTube?

Accepted Answer

A)  Honey will pay a fee every time her ad is shown to a YouTube user. 
B)  Honey will pay a fee for every 1,000 times her ad is shown to a YouTube user. 
C)  Honey will pay a fee for her ad whenever people click on her ad. 
D)  Honey will pay a flat fee in advance and will be guaranteed displays to YouTube users in increments of 1,000.

Question 10

Terry wants to create a YouTube ad for her company, but she wants to use location-based targeting the ad based on location. In YouTube, what term is assigned to such targeting?

Accepted Answer

A)  Geo-targeting 
B)  Nation targeting 
C)  Demographics 
D)  Geo-caching

Question 11

Fred is a Google AdWords consultant for his client. He is explaining to his client that there are actually three ways to add managed placements to an ad group. Which one of the following is NOT one of the three methods Fred can use to add managed placements to an ad group?

Accepted Answer

A)  Browsing the Web for placements with the Google AdWords toolbar 
B)  Using the Placement tool 
C)  Copying from the automatic placement table 
D)  Manually adding

Question 12

Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?

Accepted Answer

A)  It's the conversion rate for ads in the Google Content Network. 
B)  It's the cost of conversions that have happened after a user saw Bob's ad online. 
C)  It's the number of conversions that have happened from a video ad. 
D)  It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.

Question 13

According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?

Accepted Answer

A)  Opportunity to participate on multiple platforms, allowing portability of content 
B)  Online presence to sell items in an auction-style format using Google Checkout 
C)  Access to the largest inventory of professional and user-generated videos in the world 
D)  Ability to engage with a massive community that is already interacting with the content

Question 14

Beth has created a Google AdWords search ad for her company. She has configured the bidding option to focus on clicks, automatic, bidding, and no CPC bid limit with a daily budget of $25. Beth would also like to configure the ad scheduling to determine when her ads must show. When Beth tries to configure the ad scheduling options she is not allowed to do so. Why CANNOT Beth configure the ad scheduling?

Accepted Answer

A)  Campaigns with a daily budget less than $50 cannot use ad scheduling. 
B)  Campaigns that focus on clicks cannot use ad scheduling. 
C)  Automatic bidding campaigns cannot use ad scheduling. 
D)  Campaigns with no CPC bid limit cannot use ad scheduling.

Question 15

Your client is interested in the Google Content Network's ability to use an in-stream ad. Which of the following is an example of an in-stream ad in the Google Content Network?

Accepted Answer

A)  It's an ad that is fed into the Google Content Network of sites partners. 
B)  It's an ad that shows at the end of a video. 
C)  It's an ad that is displayed in the middle of a website in a rich-media content placeholder. 
D)  It's an ad that is displayed as part of the DoubleClick partnerships.

Question 16

Which of the following AdWords performance reports shows details on the selected keywords and organizes statistics by keyword?

Accepted Answer

A)  Ad group performance 
B)  Ad performance 
C)  URL performance 
D)  Keyword performance

Question 17

You want to create a watch page companion ad for an expandable YouTube video ad. What is the size of a watch page companion ad that YouTube requires for the expandable YouTube video ad?

Accepted Answer

A)  300x250 
B)  950x500 
C)  640x360 
D)  500x500

Question 18

Why is it important for a Google AdWords ad on the Google Content Network to be marked as Family Safe?

Accepted Answer

A)  So that the ad would not be blocked by Google and Yahoo 
B)  To reduce the cost per click 
C)  So that the images can show in search results 
D)  Many Google Content Network partners only accept family safe ads

Question 19

You want to create a watch page companion ad for an expandable YouTube video ad. What is the size of a watch page companion ad that YouTube requires for the expandable YouTube video ad?

Accepted Answer

A)  300x35 
B)  300x250 
C)  50x50 
D)  950x500

Question 20

Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?

Accepted Answer

A)  If you want to include video overlays ads, you must use cost-per-click bidding. 
B)  If you want to be included in Google Content Network, you must use cost-per-click bidding. 
C)  If you are creating a display ad, you must use cost-per-click bidding. 
D)  If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.

Exam 1: Google AdWords: Display Advertising

Holly is your client and she's selling watches through her online store. She asks if you can configure her ad to only show up for searches in a specific location. Can you configure this setting for Holly as part of Google AdWords?

You are a Google AdWords consultant to your client. You are showing them how the Keyword Tool works and the four options for keywords this tool can utilize. Which one of the following is NOT a feature of the keyword tool?

Which of the following are the best practices for video content on YouTube?

Tom is reviewing his YouTube ad performance through the Google AdWords reporting feature. He would like to review the number of users who clicked his ad and converted to a sale on his Website. What requirement must Tom have satisfied to see the conversion reporting feature for YouTube ads?

When you create a new ad group in Google AdWords you have to name the ad group, create the ad, and then what other action?

Jerry is using the video targeting tool as seen in the image given below to target channels. His assistant, Annie, wants to know what the number 26,826 means in the image. What should Jerry tell Annie?

Honey wants to create an advertisement for her business which sells sunglasses online. She would like for her ad to be displayed on YouTube and she wants to use the CPM advertisement method. How does the CPM bidding method work in YouTube?

Terry wants to create a YouTube ad for her company, but she wants to use location-based targeting the ad based on location. In YouTube, what term is assigned to such targeting?

Fred is a Google AdWords consultant for his client. He is explaining to his client that there are actually three ways to add managed placements to an ad group. Which one of the following is NOT one of the three methods Fred can use to add managed placements to an ad group?

Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?

According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?

Your client is interested in the Google Content Network's ability to use an in-stream ad. Which of the following is an example of an in-stream ad in the Google Content Network?

Which of the following AdWords performance reports shows details on the selected keywords and organizes statistics by keyword?

You want to create a watch page companion ad for an expandable YouTube video ad. What is the size of a watch page companion ad that YouTube requires for the expandable YouTube video ad?

Why is it important for a Google AdWords ad on the Google Content Network to be marked as Family Safe?

You want to create a watch page companion ad for an expandable YouTube video ad. What is the size of a watch page companion ad that YouTube requires for the expandable YouTube video ad?

Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?