In Order to Develop a Multiattribute Attitude Model of Its

Multiple Choice

In order to develop a multiattribute attitude model of its customers, a retailer should gather information about all of the following except 

A) the alternative retailers that customers consider.
B) the benefits that customers consider when making their retailer choices.
C) the importance weights that customers attach to the features they consider when choosing a retailer.
D) customers' belief ratings of each retailer's performance on the characteristics when selecting a store.
E) the customer's age, education, and income levels.