Multiple Choice
The Mattress Firm sells mattresses, pillows, sound machines, and other items that enhance sleep. The store is popular because many people do not enjoy a full night's sleep, and the Mattress Firm offers products that promise comfortable sleep. Therefore, the Mattress Firm is using ________ as the scheme for defining its target segment.
A) benefit segmentation
B) demographic segmentation
C) geographic segmentation
D) lifestyle segmentation
E) geodemographic segmentation
Correct Answer:
Verified
Correct Answer:
Verified
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