Question 1

What is web mining?

Accepted Answer

A) Unstructured data associated with websites to identify consumer behavior and website navigation 
B) Analyzes structured data associated with a website 
C) Filters information,both structured and unstructured,to help identify strong web customers 
D) None of the above

Question 2

Which of the following fall in the category of external databases in the data warehouse model?

Accepted Answer

A) Marketing,sales,inventory,and billing 
B) Data mart 1,data mart 2,and data mart 3 
C) Competitor and industry information,mailing lists,and stock market analysis 
D) Marketing information,sales information,and stock market analysis

Question 3

Many organizations find themselves in the position of being data ___________ and information poor.Even in today's electronic world,managers struggle with the challenge of turning their business data into business intelligence.

Accepted Answer

The answer of Many organizations find themselves in the position...

Question 4

A data warehouse is a logical collection of information,gathered from many different operational databases,that supports business analysis activities and decision-making tasks.

Accepted Answer

A) True 
 B)False

Exam 6: Data: Business Intelligence

What is web mining?

Which of the following fall in the category of external databases in the data warehouse model?

Many organizations find themselves in the position of being data ___________ and information poor.Even in today's electronic world,managers struggle with the challenge of turning their business data into business intelligence.

A data warehouse is a logical collection of information,gathered from many different operational databases,that supports business analysis activities and decision-making tasks.