Question 1

Sam's merchandise is sold in large quantities and stacked high on metal shelving. This merchandising gives the customer a message of low prices. Which of the following merchandising techniques is Sam's using?

Accepted Answer

A)  Tonnage merchandising 
B)  Price lining 
C)  Color presentation 
D)  Frontage presentation 
E)  Atmospherics

Question 2

________ refers to products that customers decided to buy before entering the store.

Accepted Answer

A)  Impulse merchandise 
B)  Demand/destination merchandise 
C)  Special merchandise 
D)  Complementary merchandise 
E)  Promotion merchandise

Question 3

Which of the following retail stores is most likely to have a racetrack layout?

Accepted Answer

A)  Star Tax Service 
B)  Essential supermarket 
C)  Ted's department store 
D)  Claire's Boutique 
E)  Linda's Beauty Salon

Question 4

The trade-off between ease of finding merchandise and providing a varied and interesting layout is determined by

Accepted Answer

A)  how often there is a shipment from the distribution center. 
B)  the simplicity of the merchandise. 
C)  well-trained, design-oriented managers. 
D)  the needs of the customers shopping at the store. 
E)  legal requirements.

Question 5

Which of the following has the least consideration when a retailer is deciding how much floor or shelf space to allocate to merchandise categories and brands?

Accepted Answer

A)  The productivity of the allocated space 
B)  The impact on overall store sales 
C)  The display needs for the merchandise 
D)  The merchandise's inventory turnover 
E)  The color of the merchandise

Question 6

Which store layout is used primarily by supermarkets and full-line discount stores?

Accepted Answer

A)  Race track layout 
B)  Grid layout 
C)  Free form layout 
D)  Boutique layout 
E)  Gondola layout

Question 7

Which of the following does not describe an end cap?

Accepted Answer

A)  They are displays located at the end of an aisle. 
B)  They have high visibility. 
C)  Product sales increase dramatically when merchandise is featured on an end cap. 
D)  Retailers use end caps for higher-margin, impulse, and sale merchandise. 
E)  They are most often used with a free-form layout.

Question 8

Star Tax Services opens many offices around the country to accommodate the tax season. The company has the ability to piece together new offices, expand existing offices, or alter the design for a unique space in a matter of hours. Which of the following design considerations related to controlling costs can be seen in this example?

Accepted Answer

A)  Inventory shrinkage 
B)  Flexibility 
C)  Utilitarian benefits 
D)  Atmospherics 
E)  Vertical merchandising

Question 9

On the basis of the analysis of historical sales, gross margins, turnover, the sizes of product packaging for each SKU, and the retailer's design criteria, a software can determine the optimal shelf space and location for each SKU. This describes the process of creating an effective

Accepted Answer

A)  merchandise plan. 
B)  allocation plan. 
C)  placement plan. 
D)  planogram. 
E)  assortment plan.

Question 10

A diagram that shows how and where specific products should be placed on retail shelves or displays to increase customer purchases is called a(n)

Accepted Answer

A)  hologram. 
B)  allocation plan. 
C)  placement plan. 
D)  planogram. 
E)  assortment plan.

Question 11

Customers shopping in a scented store

Accepted Answer

A)  feel no significance difference in the shopping experience. 
B)  tend to spend less time in the store. 
C)  think they spent less time in shopping. 
D)  feel they wait a long time for checking out. 
E)  always make impulsive purchases.

Question 12

Why is it important for stores to be designed with flexibility in mind?

Accepted Answer

A)  It is less expensive for retailers to build several different types of flexible fixtures than to build one inflexible fixture. 
B)  Retailing is a dynamic business, and retailers need to keep changing the merchandise mix offered. 
C)  Customers find it hard to locate merchandise if fixtures are rigid. 
D)  Department managers never know what to expect from the planner's allocations and require the ability to display more merchandise at a moment's notice. 
E)  Environmental legalities require stores to have flexible designs to reduce waste.

Question 13

________ refers to the design of an environment by stimulation of the five senses.

Accepted Answer

A)  Atmospherics 
B)  Ecoscaping 
C)  Terraforming 
D)  Arboriculture 
E)  Showrooming

Question 14

Willa is the manager of a pet store and wants to display an advertisement for dog food on sale in the store window. What type of signage should she use?

Accepted Answer

A)  Promotional signage 
B)  Category signage 
C)  Locational signage 
D)  Point-of-sale signage 
E)  Lifestyle signage

Question 15

Retailers are required to provide all of the following for disabled customers except

Accepted Answer

A)  accessible dressing rooms. 
B)  accessible checkout aisles. 
C)  fully accessible bathrooms. 
D)  a lower checkout station. 
E)  a courtesy discount.

Question 16

Stores design provides hedonic benefits by enabling customers to locate and purchase products in an efficient and timely manner with minimum hassle.

Accepted Answer

A) True 
 B)False

Question 17

The two benefits customers seek when shopping are customer satisfaction and customer service.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following statements is True of lighting when creating an appealing store atmosphere?

Accepted Answer

A)  It captures a mood or feeling that enhances the store's image. 
B)  Good lighting is limited to illumination of a store's space. 
C)  A store's lighting generally does not have an impact on customers. 
D)  Focusing lights on the store's architecture strategically draws customers through the store. 
E)  All of these.

Question 19

The ________ arranges fixtures and aisles asymmetrically.

Accepted Answer

A)  racetrack layout 
B)  gondola layout 
C)  grid layout 
D)  loop layout 
E)  free-form layout

Question 20

The grid layout is well suited for customers who are primarily interested in the hedonic benefits offered by a store.

Accepted Answer

A) True 
 B)False

Exam 16: Store Layout, Design, and Visual Merchandising

Sam's merchandise is sold in large quantities and stacked high on metal shelving. This merchandising gives the customer a message of low prices. Which of the following merchandising techniques is Sam's using?

________ refers to products that customers decided to buy before entering the store.

Which of the following retail stores is most likely to have a racetrack layout?

The trade-off between ease of finding merchandise and providing a varied and interesting layout is determined by

Which of the following has the least consideration when a retailer is deciding how much floor or shelf space to allocate to merchandise categories and brands?

Which store layout is used primarily by supermarkets and full-line discount stores?

Which of the following does not describe an end cap?

On the basis of the analysis of historical sales, gross margins, turnover, the sizes of product packaging for each SKU, and the retailer's design criteria, a software can determine the optimal shelf space and location for each SKU. This describes the process of creating an effective

A diagram that shows how and where specific products should be placed on retail shelves or displays to increase customer purchases is called a(n)

Customers shopping in a scented store

Why is it important for stores to be designed with flexibility in mind?

________ refers to the design of an environment by stimulation of the five senses.

Willa is the manager of a pet store and wants to display an advertisement for dog food on sale in the store window. What type of signage should she use?

Retailers are required to provide all of the following for disabled customers except

Stores design provides hedonic benefits by enabling customers to locate and purchase products in an efficient and timely manner with minimum hassle.

The two benefits customers seek when shopping are customer satisfaction and customer service.

Which of the following statements is True of lighting when creating an appealing store atmosphere?

The ________ arranges fixtures and aisles asymmetrically.

The grid layout is well suited for customers who are primarily interested in the hedonic benefits offered by a store.