Customer Loyalty Means

Multiple Choice

Customer loyalty means

A) customers are committed to purchasing from the retailer and will seldom shop at competing stores.
B) customers have a high frequency of purchasing merchandise from the retailer.
C) customers have most recently shopped and purchased from the retailer.
D) customers make the highest amount of their purchases at one retailer and will be loyal to that retailer.
E) customers have positive emotions about a retailer and will be loyal to that retailer.