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Keurig Created a New Category of Coffee/tea Preparation by Offering

Question 83

Multiple Choice

Keurig created a new category of coffee/tea preparation by offering one-cup-at-a-time pod-style brewing with its "K-cups." Keurig's product is an example of a(n) ________ innovation.


A) technology
B) product
C) process
D) improvement
E) new-direction

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