This Question Contains Multiple Sections; Be Sure to Answer Each

Essay

This question contains multiple sections; be sure to answer each.
First, list the three sources of resistance to change, giving an example of each.
Next, define a change agent and explain his or her role in bringing about organizational change.
Third, imagine that you are the CEO of Home Shopper, a personalized shopping service. Currently you have 20 personal shoppers on staff. To compete better, you decide to change your way of doing business. Instead of meeting clients at their homes to discuss their clothing preferences and look through catalogs, your employees will now be required to pick each customer up at her home, take her to various stores, and work with her to choose the right clothes. This stronger focus on each customer means that each of your employees will have fewer clients, which means they may earn less money and commissions. Explain some types of resistance you might encounter from your employees and how you might address each one.