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    Brand Management Co creating Meaningful Brands
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    Exam 5: Creating New Brands
  5. Question
    If a Brand Asset Is High on Fame and Low
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If a Brand Asset Is High on Fame and Low

Question 20

Question 20

Multiple Choice

If a brand asset is high on fame and low on uniqueness, what options do you have?


A) Focus on sole use to build up awareness
B) Avoid solo use
C) Lose it altogether
D) Ignore it

Correct Answer:

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