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    Brand Management Co creating Meaningful Brands
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    Exam 5: Creating New Brands
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    What Are Some Key Considerations in Choosing a Brand Name
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What Are Some Key Considerations in Choosing a Brand Name

Question 24

Question 24

Multiple Choice

What are some key considerations in choosing a brand name?


A) That it reflects the brand position
B) That is can be protected
C) That it is memorable
D) All of these

Correct Answer:

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